As creative director of Picturehouse Cinemas and Picturehouse Entertainment, Clare Binns has come a long way from her first taste of the silver screen as an usher at the Ritzy cinema in Brixton, South London, in the early 1980s. But in many ways, her role in film has remained much the same: to welcome newcomers into the cinema space and bring films from around the world to the UK. “It’s all basically the same thing,” she says. “It’s always about trying to get something in front of people’s eyeballs that is going to give them a meaningful experience.”
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