Voice performance: bringing games characters to life

Posted: 15 Apr 2026

Voice performances play a special role in helping bring video games to life – making characters feel both real and distinct. They give personality to a game’s characters and enable audiences to connect and care about what happens to them.

The day before the BAFTA Games Awards with Google Play on 17 April, it’s World Voice Day – a day of awareness, recognition and celebration of the human voice. So, to cast a spotlight on some of our members working in this field here a few of them tell us what they love about the craft and which voice performances have inspired them the most…

The magic of voice performance

As a voice and performance director, Natalia Hinds, highlights how special it is to see the process that goes into creating characters. Hinds says: “The thing I love the most is the sheer collaborative energy of bringing a character to life. It’s like a creative playground where we just get to have fun and explore. After guiding a performer and giving them the space to feel safe and playful, there’s a magical moment where they discover the voice of a character. It’s not just technical; it’s an intuitive, imaginative process of unlocking the emotional truth of a character through pure vocal creation.”

Voice actor Rodney Gooden says it’s the “physical freedom of working in the booth” that’s so unique. Gooden reflects: “[It’s] being able to use my body to help find each character’s voice and energy. It allows me to explore a huge range of roles across different genres, from grounded, intimate moments to more heightened performances. And I value the collaboration as voice work is such a supportive space. I’m constantly working with teams who trust me to bring ideas into the room while shaping the performance together. That shared process of building something and bringing it to life is what keeps me coming back.”

For Alexandra Metaxa the ability to express herself creatively is what brings most joy. Metaxa says: “What I love most about voice acting is the chance to express myself creatively without visual constraints. Voice actors in a games recording session are a real sight – arms flailing, wild faces, characters who don’t match who we physically are – it’s incredibly freeing. I’ve voiced trolls, old and young witches, (many) female warriors, even male characters – not something I could have done on screen.”

And, for voice artist Maxim Reston, it’s the opportunity to embrace his imagination that he loves. Reston says: “I love the freedom of it all. Every job is a voyage of the imagination, a chance to step into new worlds and access parts of your brain you never even knew existed. Plus getting to work with brilliant people at the top of their game from all over the world as technology keeps evolving – it never gets old.”

Fellow voice actor Peter Wicks, points to the exciting immediacy of voice acting as one of the main things he loves about the craft. Wicks says: “I think what I love is the immediacy. Coming from a theatre/screen background, the pace is a scary-exciting shift. The work happens faster, you’re rarely waiting around, and you really have to get used to turning on a dime rapidly in a session. You learn to trust your instincts instantly. For a lot of projects, you might not see a script until the day of recording, so you’ve got to get to a point where it takes you minutes rather than weeks to make immediate choices, connect thoughts, and build a believable performance.”

Meanwhile voice performer Crystal Yu talks about the joy that comes from the artistic freedom with the role. Yu says: “I love how incredibly freeing being a voice performer is. As an actor, all I take in the booth is my preparation, voice and body, imagination and instinct. Once I am in there, I can be open to play, to be shaped by the brilliant team around me and create the wonderful and extraordinary range of characters that are a joy to perform.”

Inspiring voice performances

But what is it about a voice performance that really sticks with an audience and inspires them? For Gooden, Hinds, Metaxa, Reston, Wicks, and Yu, it comes down to character embodiment, acting and world building.

For example, Hinds, points to performances in animated series’ that made an early impact, saying: “Some of the first performances that spring to mind for me are Keith David as Spawn in the animated series and Cree Summers as Elmyra Duff and Susie Carmichael in the nineties Tiny Toon Adventures and Rugrats. Honestly, they redefined my understanding of vocal range and character embodiment. For Cree, it wasn’t just the incredible distinction between roles; it was how she inhabited each character with such boundless energy and comedic timing. Seeing how she could access that playful, spontaneous intensity through her physicalisation and how that fuelled the sound was a masterclass. It was one of the many performances from multiple talented voice actors that sparked my desire to bring that same level of detailed, embodied imagination into the interactive world!”

Gooden points to a performance that felt truly alive as something which has stuck with him, saying: “The first performance to really get me enamoured with both a franchise and the craft of voice acting was Dameon Clark’s Handsome Jack in Borderlands 2. That performance blended charm and humour with the ruthless mania of a power crazed tyrant who felt unpredictable and alive. His delivery was so iconic that I still find myself quoting those lines with the friends I played with years later, which says everything about how impactful it was.”

Metaxa highlights how comedy can really bring characters to life, recalling: “A big inspiration for my getting into this work is Dominic Armato, who played Guybrush Threepwood in the Monkey Island series of games. Comedy is the hardest genre to nail in my experience, both in games and on screen, and I feel like he brought Guybrush to life brilliantly. Monkey Island remains my favourite series to play.”

Meanwhile, Reston talks about rediscovering the world of games and the eye-opening, inspiring effect it has had. He reflects: “I went a slightly roundabout way into voicing video games as I hadn’t played them for a while when I got my first role in one, but I’ve more than made up for it since. Rediscovering games after twenty years was a totally mind-blowing experience in every way, but in terms of narrative and performance I would have to single out It Takes Two and Red Dead Redemption 2 as titles that completely redefined what was possible in a game performance for me – the acting is up there with the best any film has to offer.”

Wicks, finds it is the performances that grab the attention with their own distinctive voice that truly leave their mark. He says: “So many performance have inspired me! Growing up, the first performance that made me sit up and pay attention was Stephen Russell as Garrett in Thief. Then later on, Dark Souls was really inspiring. It really cultivated its own distinctive voice acting flavour. Every NPC is great. Daniel Flynn’s Solaire runs the gamut from utterly charming to tragic – one of the all-time greats and Pik-Sen Lim’s narration in the opening cinematic is properly iconic. A masterpiece of world-building: disarmingly strange, weirdly comforting, and it lodges in your brain forever – Lim made it magic.”

And Yu reflects on how the voicing of a Dr Seuss animation made a voice acting career seem possible. She says: “The Lorax with Danny DeVito – the Lorax was just so fun, grumpy, unrelenting, passionate and lovable. I remember watching BTS of the film after and learnt that DeVito also provided the Italian, German, Russian, and Spanish as well as the English. And I was like – I am an actor AND I speak three languages! I can do that too!”

BAFTA has a thriving Games community among its members and is proud to host a world-famous yearly Games Awards.

The winners of this year’s 2026 BAFTA Games Awards with Google Play will be announced on Friday 17 April on Twitch and YouTube. The awards, which are voted for by our expert membership of over 1,400 experienced professionals, celebrate the very best games of the past year and the talent who make them. Get ready ahead of time by exploring this year’s nominees and share which games you are most excited about with us on socials by tagging @BAFTAGames.