Were Grindle and Bird nervous about releasing Incredibles 2 in a film landscape saturated by superhero franchises? Bird explains he was reassured by the universal subject at the film’s core: “What made me excited about the idea was that it was really a film about family through the lens of superheroes rather than about superheroes.” This central thread drove him to choose the character’s superpower based on their position in the family: “That kinds of grounds it, it’s using the powers as a way to comment on the roles and times of your life. And I think that’s one of the things that worked about the movie, is that somebody can relate to at least two of the family characters.”
Not only is the Incredibles franchise about family, it also has relatable human moments, such as the “argument between Bob and Helen” in the first film, that make it appeal to the whole family. It shares this quality with Spider-Man: Into The Spider-Verse, which Grindle praises for its universal appeal: “I love the Spider-Verse film because there’s a lot more going on than just action. There’s really complex characters that have conflicts that are relatable and not for kids, for all audiences.”
Bird echoes this, explaining that animated films can be enjoyed by audiences of all ages and interests just as much as any film: “For me, when anyone tries to put a barrier between what we do and other film, I want to knock it down… how we get on film is different, but we still have camera angles and characters that hopefully connect with you… It’s not a genre, it’s a medium that can do any genre.”